How to Design a Website 101

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Website Advertising & Marketing

Drawing people to your site will likely be a multi-prong approach.  Here are some ideas

bulletAdvertising with pay per click adwords
bulletImproving Search engine ranking
bulletEmail newsletter campaign
bulletStarting an affiliates program
bulletPerhaps even direct mail

The success of your campaign will be measured in actual sales but can be carefully monitored and tuned along the way with web statistic tools such as google analytics (the best in my opinion) which can show you how many hits your site is getting as well as where they are coming from.

Google adwords also ties in nicely with google analytics and allows plenty of tuning control.

Making Money with AdSense & Affiliates

You may also want to consider making money with your website by showing ads related to your content.  Google Adsense and many other affiliate programs are out there. Basically you select affiliate ads, put them in your website and when visitors click-thru those ads and/or purchase products you get paid fee.  The more visitors you have and the more interesting the ads are to your visitors, the more money you can make.  Try to choose affiliates that are closely related to your content.  Obviously if you are trying to sell your own product or service on your website, you will not want to choose to show competitor ads.

 

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